Fillin' Station Coffeehouse
The rebranding and design for Fillin’ Station, a coffee shop in Mankato, Minnesota, revolves around the concept of being a place to gather. The goal is to showcase the sense of community being a place to gather entails, with design elements embodying eclecticism, nostalgia, and human authenticity. The inclusion of earth tones, warm tones, and naturalistic forms give the brand a welcoming vibe that reflects the gathering of diverse people and elements. The new branding is made to showcase this concept while maintaining consistency without overriding brand’s eclectic vibe, which is accomplished with color palette, shapes, pattern, typography, and a hand-drawn wordmark.
